About Us
Rockstar Sales Recruiters
The Citrus Manifesto
"Work is not a separate entity from a fulfilled life, but a vital component of it."
The Vision
To be the leading catalyst for transforming direct sales recruitment, fostering a world where elite talent and businesses thrive through value-driven partnerships.
The Mission
Empowering businesses by connecting them with "employeepreneurs" while cultivating fulfilling careers for candidates.
Citrus Connect. Est 2009.
How it began.
“In 2008 I saw a gap in the recruitment market place, in 2009 I founded Citrus Connect Recruitment with my launch client, The Automobile Association. With my help and expertise, we grew their direct sales force from a 80 person headcount to 250 within 18 months.
I perfected a recruitment process so simple, easy and efficient to specifically recruit 'self-employed' direct sales personnel. We now work with clients in all industries and are sought after for our track and evaluate processes which gives you real time insights of the recruitment journey specific to your business. I started Citrus Connect Recruitment to share the power of direct sales and how it can completely transform lives, today we recruit for all types of sales roles from canvassers, telesales to direct sales personnel. And now recruiting for sales managers and directors across all sectors.”
– Leena Parmar, Founder
Citrus Leaders
Leena Parmar
FounderThe visionary who thrives on challenges and rejects excuses as well-planned lies. Fuelled by an insatiable hunger for success, she believes there's always a way to overcome any obstacle. Fearless, relentless, and driven by boundless ambition, she leads the brand to unprecedented heights. In her world, mediocrity has no place, and possibilities are limitless.
Robyn-Kate Jones
Content Marketing SpecialistRobyn is the unsung hero working tirelessly behind the scenes, ensuring our business runs seamlessly. Her brilliance shines as she effortlessly weaves marketing magic, captivating our audience with every move. Without Robyn's ingenuity, our success wouldn't be half as dazzling. She's the secret ingredient that makes everything click.
Rumina Islam
Head of RecruitmentWith unwavering dedication, she works tirelessly, her diligence bordering on the extraordinary, to ensure every client's SLA is not just met but surpassed. Like a master strategist, she plans with meticulous precision, leaving no room for errors. Every detail is scrutinised, every contingency accounted for, as she orchestrates a symphony of efficiency.
Mags Grover
Recruitment Intelligence ArchitectAs Recruitment Intelligence Architect at Citrus Connect, Mags applies a unique blend of creativity and data strategy to our team. Her background in Fashion Communication gives her a keen eye for organisation and a talent for managing digital assets, which she uses to build and maintain our intelligent data systems. Mags is a passionate and adaptable professional dedicated to ensuring our team has the insights needed to connect top talent with the right opportunities.
Citrus CSR Focus
We focus on 4 areas within our Corporate Social Responsibility.
One.
Environmental efforts
Businesses, regardless of size, have large carbon footprints. We take all possible steps to ensure we reduce those footprints and focus on environmental sustainability.
Two.
Ethical labour practices
We promise to engage in work that is legal, and fair and ensure decent treatment of workforces, whilst promoting a full DEI strategy.
Three.
Commuity volunteering
We volunteer within various organisations, offering our expertise to audiences of different audiences and sizes to positively impact people’s careers.
Four.
Worldwide philanthropy
Every year we will support a campaign that is close to the Founders’ heart. Currently, we are supporting Kings Ransom Foundation building orphanages in India, Kenya and Belize.
Supporting Kings Ransom Foundation
With our help, we have given education, food, and sustainability to thousands of orphans. Recently, we have seen major increases in the price of goods due to inflation and supply chain issues. This has created problems for some of the orphanages we work closest with.
Supporting the Kings Ransom Foundation is investing in the future of children who would have no opportunities without our donations. We will legitimately transform generations. We put food in the mouths of orphans, give them the opportunity to receive an education that can pave a path of opportunity for themselves.
Our Achievement's
Business Awards UK
Best Sales, Marketing and National Recruitment Agency
SME Northern Enterprise Awards
Best Independent Sales Recruitment Specialists - West Yorkshire
SME UK Enterprise Awards
Best Sales Recruitment Agency
Recruitment and employment confederation
REC Professional Member
Northern Enterprise Awards
Best Nationwide Sales Recruitment Specialists 2024
Corporate Vision
Best Sales and Marketing Recruitment Agency 2025 – UK
Recruitment and employment confederation
REC Shortlist - Candidate experience of the year
All Right Leeds
Best Employment Agencies LEeds
Accelerate your recruitment
We connect ambitious companies with sales talent that actually drives revenue.
