The Challenge

Having previously worked with Paymentsense, Citrus Connect was selected to support this rapid scaling, but this time, they needed 10x more support to achieve Dojo’s massive goals in record time. Dojo needed a specialist partner who understood the self-employed, B2B field sales environment. Finding agents who could work autonomously, build their own appointment books and convert consistently in a competitive payments market required a very specific candidate profile — one that generalist recruiters consistently failed to source at the quality and volume Dojo required.

How Citrus Connect Helped

Citrus Connect built a bespoke sourcing process targeting experienced self-employed sales agents with a track record in B2B or SME sales environments. Our screening filtered specifically for candidates who had succeeded in commission-only roles — people who understood the model and had the resilience to build from scratch. Every candidate shortlisted had been interviewed and assessed by Citrus Connect before going forward to Dojo.

The Results

• 80% offer rate from interview — among the highest we have achieved for any client
• Combined effort resulted in recruiting over 1700 Business Development Managers in just 24 months