Why Citrus

Why Employers Choose Us

We don’t fill seats; we install revenue engines.

Most recruitment agencies claim to be specialist. Here is the difference: Citrus Connect has placed over 3,500 direct sales professionals since 2009 and has never recruited for anything else. That specialism has a direct impact on the quality of candidates you receive, the speed of the process, and the length of time your new hires stay.

We Only Recruit for Direct Sales

A generalist recruiter handles marketing today, finance tomorrow, and your sales team on Tuesday. They are split across sectors, databases, and candidate types. We are not. Every consultant at Citrus Connect works in direct sales recruitment exclusively. Our database of 100,000+ candidates is curated for exactly the type of people you need. We are not searching through noise.

A Defined Process, Not a Best Effort

We do not send CVs and hope for the best. Every engagement follows 6 defined steps — Identify, Analyse, Generate, Select, Implement, Evaluate — with clear milestones and transparent communication throughout. You will always know where we are and what is happening next.

Results You Can Verify

75% offer rate from interview — Muick Sandy. 80% offer rate from interview — Dojo.
21 days average time to shortlist — Safestyle.
100% retention rate at 12 weeks — Oak Tree Mobility.
90% retention rate — Secure Inheritance.
280 sales heads built — Hammonds.

These are not targets or case study exceptions. They are what we delivered for clients whose businesses required results.

Partnership, Not Transaction

Our longest client relationship is 7 years. Our second longest is 6. We are not a one-placement agency. Every engagement includes post-placement check-ins, quarterly business reviews, and an ongoing focus on improving what we do for you. Our success depends on yours.

Candidate Experience That Reflects Well on You

Every candidate who comes through Citrus Connect — whether they get the job or not — is treated with honesty and respect. We were shortlisted for REC Candidate Experience of the Year because we take this seriously. The direct sales talent market is small. Your reputation with candidates matters.

What Our Clients Say

We have worked with Citrus Connect for over 6 years now and we are delighted to have such a high retention rate with our sales team. Top advisors earn 6 figures plus attending 3 appointments a week, as long as candidates have people skills, we can train everything else.
- Andrew Stock, Managing Director, Secure Inheritance.

We have been working with Citrus Connect for 7 years now. Leena and the team have consistently provided us with really strong candidates who go on to have a bright future with us.
- Sophie Billing, Sales Operations Manager, Hillary’s

It is a pleasure to work alongside you at Citrus Connect, you guys are amazing, you understand us which makes our lives so much easier.
- Audrey Chapman, Sales Director at Hammonds

Recognition

We are proud of our awards — not because of the trophies, but because they reflect what we have built over 15 years.

Business Awards UK

Best Sales, Marketing and National Recruitment Agency

SME Northern Enterprise Awards

Best Independent Sales Recruitment Specialists - West Yorkshire

SME UK Enterprise Awards

Best Sales Recruitment Agency

Recruitment and employment confederation

REC Professional Member

Northern Enterprise Awards

Best Nationwide Sales Recruitment Specialists 2024

Corporate Vision

Best Sales and Marketing Recruitment Agency 2025 – UK

Recruitment and employment confederation

REC Shortlist - Candidate experience of the year

All Right Leeds

Best Employment Agencies Leeds

Success Stories

Our mission is to rapidly build an impactful, high-productivity direct sales team that delivers outstanding results, saving you precious time and costs.