The Challenge

Middletons had grown rapidly on the back of their unique showroom and in-home sales model, but rapid growth brought a familiar challenge: high attrition. To sustain their expansion, they needed to scale their direct sales team from 4 to 40 within a year — an ambitious target that demanded more than volume hiring. They needed a recruitment partner who understood the specific profile of a successful mobility sales consultant — someone who could operate empathetically in customers’ homes while hitting commercial targets — and could deliver candidates who would stay in role and perform consistently.

How Citrus Connect Helped

Growing a sales team by 40 people is not the same as filling 40 individual vacancies. It requires a recruitment engine, not a single search. Citrus Connect built a structured sourcing and assessment programme for Middletons — with consistent process, consistent candidate quality, and consistent communication throughout.

The Results

• +40 sales headcount growth over the engagement